Our story
Come home to your hair.
Cedar House started with one very simple thought:
We’re tired of crispy locs.
Seriously.
Why do we have to choose between hold and softness? And why are we still using products that leave behind flakes, buildup, and that please don’t touch my hair right now crunch?
We wanted better.
Cedar House is about indulging in the luxury of your natural self. Soft locs. Healthy roots. Beautiful products. Intentional routines. Hair that looks good, feels good, and still feels like you.
Because loc care shouldn’t just be maintenance. It should feel like care.
Rooted in care
There’s something special about feeling completely at home in your natural hair.
Whether you’re fresh out of the chair with every loc perfectly in place, somewhere in between retwists, or rocking the free state of beautiful new growth, your hair deserves to be cared for in every stage.
Because the beauty of locs isn’t just in the retwist. It’s in the growth, too.
Locs grow with us, change with us, and somehow develop a personality of their own. They deserve products made with that in mind.
At Cedar House, we’re creating loc care centered around moisture, softness, healthy hold, and thoughtful ingredients.
- No crunch just to keep a retwist in place.
- No coating your locs in heavy product just to get a little shine.
- And definitely no pretending buildup is just part of having locs.
We want the fresh retwist and the soft locs. We want to love our hair on retwist day and three weeks later. We don’t think that’s asking for too much.
Natural hair is the luxury
For us, luxury isn’t about becoming something else.
It’s about having really, really good products for the hair you already have.
It’s freshly washed locs. A clean scalp. That first look in the mirror after a retwist. The freedom of letting your new growth do its thing. Running your hands through your locs and actually loving how they feel.
It’s a routine that feels less like another thing on your to-do list and more like a little time you get to spend taking care of yourself.
That’s Cedar House.
Loc care that feels good to use, looks beautiful on your shelf, and makes taking care of your hair feel like something worth slowing down for.
Built with us in mind
Cedar House is a Black-owned, woman-owned business created from a love for our hair and an understanding of what it means to care for it.
Natural hair has never needed to be fixed.
It deserves to be understood, celebrated, cared for, and yes, indulged.
We’re building Cedar House for the fresh retwists, the new growth, the wash days, the styles, the in-between days, and every version of your locs that makes them uniquely yours.
Stay rooted. Feel at home.
Cedar House is meant to feel exactly like the name sounds. Cedar is natural, grounded, and enduring. House is warmth, comfort, and belonging.
Together, they represent a place where you don’t have to change your natural self to experience luxury.
You can just come home to it.